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1 Introduction

Sustainability plays a vital role in today’s world as the global future depends on it.In terms of business, this means caring for the organization’s long term survival and reputation. There have been steps taken by the BMW group to ensure success in the future by sustainable action. These are its Four Vision Vehicles goal.

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The Purpose of this report is to analyze the strengths and weaknesses of the BMW Group’s sustainability policy.

Three major Sustainability policies were listed by the company but for the purpose of this report only the Product Services, Employees and Society are the focus. This report is conducted by desk research with the help of websites, reports and educational sources. 

2 Sustainable Polices of BMW Group

 

2.1 Products and Services

With regards to the Products and Services, the BMW group focuses on CO2 Emissions and electric vehicles.

 Firstly, there has been a large reduction in the CO2 emissions of BMW’s new vehicles in Europe by around 41% between 1995 and 2016.The goal of BMW is to reduce CO2 emission by at least 50% between 1995 and 2020 (APA).This policy by BMW helps reduce climate change further helping in reducing the warming of the planet.

Secondly, BMW has further added electric vehicles to its model range. It aims to have longer travel range with shorter charging periods. BMW-i ranges of electric vehicles are environmentally optimized along their entire life cycle– from the selection of raw materials to battery recycling.

2.2 Employees and Society

The BMW Group greatly cares about its employees and the society. It makes sure the health of its employees is well. Furthermore they also have a diverse selection of employees using their employment policies.

An example of this is the Health Management 2020 program by the BMW Group.It is an internationally focused approach to fostering the long-term health and performance of its employees throughout their working life. Since the introduction of the “Health Management 2020” programme in 2014, over 47,000 BMW Group employees have taken part, including 15,000 in 2016 alone. This corresponds to around 42 %, or 13 % of the core workforce worldwide (APA)

BMW has passed a diversity concept in 2010 defining three dimensions where diversity is to be strengthened throughout the BMW Group: gender, cultural background, age and experience. For example, since 2013 the diversity of age between 30 and 50 years old has been steadily decreasing while at the same time, the proportion of those over 50 years of age has grown.

3 Conclusion

The main conclusion is that the BMW group values sustainability in its products and services as they have a goal to reduce CO2 emission which reduces pollution. By reducing CO2 emissions they make for a healthier environment with less smoke. The introduction of Electro Mobility helps keep the noise of the road more silent. These types of engines are also very silent compared to combustion engines.

The main conclusion from the sustainability of its employees and society is that the BMW group promotes health initiatives with employee development and diversity in mind. This research implies that the employees are more involved and are better aware of their surroundings. They provide health checkups so that the medical conditions of their employees are taken care of. The BMW group also cares for diversity as mentioned in their age statistics.

4 Recommendations

Based on the conclusions of this report, it is firstly recommended that BMW conduct sustainability audits with other leading car manufacturers rather than comparing it from its own past performances. A second recommendation would be to take its employee suggestions into account which could increasingly contribute to their goal of sustainability and increase the motivation and involvement of its staff.

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