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3.1. Introduction Chapter 3 has intended to explain how the research methodology will be carried on throughout the study and how the research was designed and correlated (Shrestha,2014). It aims at presenting the goal and key activities undertaken in order to rectify the research question, showing linkage between Chapter 2 Literature Review and Chapter 4 Discussion and Result. This chapter proceeds with the start of Research Purposes and Methodology, in which objectives and uniqueness of this dissertation will be covered. Data Collection and Analysis Procedure incorporated the sources of selected data and reasons for employing them, as well as their relatedness toward the research. It finishes by acknowledging and evaluating the areas of potential weakness of this research. 3.2. Research Purposes As discussed in previous literature reviews, internationalisation played a vital role in facilitating companies to go globe. CBMAs have become a dominant mean for firms in achieving internationalisation (Ahammad and Glaister,2010). Sherman (2011) stated that such phenomenon has forced many companies to explore M&A as a mechanism towards developing an international presence, so as to increase their market share. Despite the upsurge trend of CBMAs, albeit, successful rate is considerably low (Bruner,2002). Rostand (1994) suggested 45% of CBMAs fail to meet their initial strategic targets, while a study from KPMG (The Economist,1999) supported and claimed only 17% of CBMA achieved wealth creation. The widely unsuccessful attempts in the past CBMAs were still recognised by recent academics (Khan et al.,2017; Hassett et al., 2018), which all showed consistent review of what Rottig (2007) suggested as “the unexplained paradox” (Exhibit 4). However, it does not seem to affect the global CBMA upward trend, especially in emerging market. An example of that is China, where the selected case studies in Chapter 4 locate, A.T. Kearney, Inc (2012) showed that acquiring firms from developing countries would typically promise to make significant capital investments to grow the target firm’s business. In this way, they offered a more competitive bid than companies from the developed countries, which tended to focus on reduction in costs and their own profitability. It therefore appeared to be more attractive to target firms and resulted in the rise of emerging market in CBMA.Motives and Objectives Banking industry in emerging market was employed in carrying out the total and firm analysis in Chapter 4. Since there does not seem to have adequate papers which explored the CBMA motives and impacts in the research fields, this dissertation will therefore shed light and fill the gap by providing a more up-to-date information and case studies that linked Chapter 2 and 4 together. This dissertation will aim at assessing the following objectives, whether they aligned with what the selected literatures have suggested:Are the motives behind each CBMA as a foreign expansion strategy consistent with those suggested by scholars?What performance measures can reflect the achievements or impacts of the CBMAs? 3.3. Research MethodologyLiterature have provided different approaches to evaluate outcomes of M. This dissertation employed Case Study Approach CSA, in which accounting studies approach is also implemented to complement CSA, which is discussed under section 3.4. These studies approaches will then be used in assessing the two objective aforementioned respectively. Case Studies ApproachCSA is a qualitative research that has become increasingly popular (Reddy, 2015; Thomas, 2011 cited in Hyett et al., 2014). Yin (1994:13) has defined CSA as “an empirical inquiry that investigates a contemporary phenomenon within its real life context”.  It is supported by Motis (2007), who suggested that CSA tend to offer a deeper analysis regarding the return and implications of the deal, therefore useful to perform theory-building research. That is, it facilitated the possibility of finding a connection between the literature and chosen cases. This dissertation has chosen to employ the multiple-case-study-approach, as it create a more “robust theory-based on grounded propositions” (Reddy, 2015). Through CSA, it provided a more insightful analysis and avoid the potential observer bias issue (Meyer,2001). Assessment of multiple cases also provided extra dimensions and richer theory building for pursing a “replication logic” (Piekkari et al.,2009).  Since the main aim of this study is to assess the chosen CBMA transaction’s motives and performance measures, adoption of cases seems to be the most suitable method. As Chapter 2 provided the theoretical foundations of the subjects, the three recently occurred cases discussed in Chapter 4 will therefore provide a fresher evaluation of the validity of theories and hypothesis.

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