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Bibliography & References

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Web sites: Information
available on the following web sites were used for Literature Review, other parts of this Research Work:

 

·                    
www.thedayaftertomorrow.com

·                    
www.synovate.com
– 2003

·                    
www.blonnet.com

·                    
www.rediff.com –
article by Country head, O India

·                    
www.indiainfoline.com
– article ‘Celebrity Endorsements in brands.

·                    
www.coolavenues.com

·                    
www.rediff.com –
article by Country head, O&M India

·                    
www.bu.edu/e.con/seminar/micro/pdffavcelebendorse.bu.pdf

·                    
www.marketingmania.in/india.html

·                    
http://en.wiki.wikipedia.com/indian_industry

·                    
www.marketingmanagement.in/india.html

·                    
www.indiatimes.com/

·                    
www.hindustantimes.com

·                    
www.ibef.com
(Indian Brand Equity Foundation)

 

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