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Privacy is the ability to keep yourself and
your private information away from people. In old times privacy was related to
home, family and wealth. It was people’s choice to decide what information and
how much information about them should be shared with other individuals. Privacy
wasn’t that big issue at that time in comparison to today. In today’s world due
to inception of technology and internet, the term privacy became of more
importance. The digital technologies and fast-moving world of internet has made
people more aware of their rights to protect information about themselves. Social
networking sites such as Facebook, Twitter and Instagram play a major role in
privacy of individuals. Although, these sites offer privacy protection of data
to users, they do collect data of users and sell it to other companies for
personal benefit. Also, users below the age of 16 provide all the information
such as contact number and other private information thinking that it won’t be
used against them. But they do not know that the information which they are
providing will be used by these social networking sites against them only. It’s
not only these social networking sites which are making right to privacy
important, there are users which hacks another individuals account or bully them
online. These hackers use the private information of users and hack their
account for personal benefit. The question now is what can be done to protect
private data from hackers and from social networking sites. It is possible to
protect the private data and it can be done by following the instruction such
as updating privacy settings of social media account as this will help in
keeping yourself safe from the attacks over social media sites. Most of the
users have sense that people should have limited access to their personal
information but there are companies and social media sites which do not care
about person’s privacy. In this chapter I offer a brief overview of how social
networking sites are tracking user’s activity online and selling their private
data to advertisers and other companies for benefit. In this study I have also
analysed the negative effects of social media sites in today’s fast internet
era along with few measures which can be taken by users for protecting their
private information online.

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perspective of privacy in new media

countries of the world have a wide variety of approaches toward the Internet.
Many allows basically unhindered access. Others have strict laws that consider
destinations responsible for substance and distribution of individual data. To
date, there has been restricted research contrasting on the web rehearses the
world over and people’s preference about Internet laws and directions.  A recent report from the INSEAD business
college and the Oxford Internet Institute distributed by the World Economic
Forum, “The New Internet World: A Global Perspective on Freedom of
Expression, Privacy, Trust and Security Online,” investigated the Internet
states of mind and practices of more than 5,400 respondents in 13 nations.

discoveries from the investigations are listed below:

clients around the globe had comparable nature on the four investigation
territories of request: “The ascent of extensive innovation and the
worldwide arranged society seems to have made a worldwide Internet culture,
where clients overall now by and large offer a significant number of similar
points of view, concerns, and states of mind towards the Internet and innovation.”

was a scope of assessment on Internet control, with a normal of 42% of
respondents supporting government direction, 26% deviating, and 28% neither agreeing
nor opposing this idea. Clients in India (66%), China (49%) and the United
Kingdom (47%) demonstrated moderately more grounded help for government control
of the Internet, while those in Spain (31%) and the United State (32%) were
less positive.

55% of all respondents agree or firmly agree with the significance of ensuring
opportunity of articulation and protection on the web; notwithstanding, under
half trusted that the Internet was a sheltered place to express feelings and
30% were unverifiable.

with bring down rates of Internet dispersion and less experienced clients, (for
example, Mexico, India and South Africa) were for the most part more idealistic
about online engagement. Nations with a more extended history of Internet
availability, (for example, Europe and the United States) were less so:
“This features the eagerness and perhaps the felt requirement for the
Internet in nations where get to is constrained and not accessible to
all.” While a greater part of respondents upheld online flexibility of
articulation, just 21% had created and shared substance and 45% had never done
as such. The most widely recognized sort of substance sharing was refreshing an
online profile (29%).

respondents (85%) were to some degree or exceptionally worried about fake or
deceiving data on the web; concerns were higher in the less-associated and, by
and large, less Internet-wise nations of South Africa (68%), India (67%) and
Mexico (61%).

perspective of privacy in new media

The way of collecting information is changing
everyday because of the new trends in social networking sites. The internet is
collecting data, storing it, analysing it and defining it has changed along
with the type of protection that should be given to personal data which is
available in abundance over social networking sites. Individuals can be tracked
with the help of IP address, keywords, and websites they search. One can also
gather personal information about individuals by using IP address and keywords.
Users sharing information on social networking sites, cookies of website searches
and allowing applications to know their location is also helping various sites
in collecting information about individuals. Some of the individuals are aware
that they are being tracked with their activities online while many are still
not aware of it and share all the information online. It is still not clear
that the information that is available on social networking sites is public
information or private information. In case it is public information then it
can be used by anyone but if it is a private information then there is a need
of authorization from the individual whose information is being used. The U.S.A
court have clearly told individuals that any information which has been shared with
other entity will be taken as public information. This happened when the U.S
citizens opposed the use of their tweets without their permission. In India the
court still have to decide on whether the information that is available on social
networking sites is public or private information.

One of the major problems is jurisdiction
of the data available on social networking sites. The personal data of
individuals of India which is available on social networking sites will follow
the laws of United States because the social media is residing under
jurisdiction of US and not of India. It has both positive as well as negative
effect because the privacy of laws of one country are maybe better than the other,
but it can be negative if the same company have lower safeguards in that country.
In the case of NSA leaks, although the citizens know that companies like Google
and Facebook provided the information to US security agencies. These companies
can still not be held responsible because they are working within the legal
limits of laws made by the Unites States. After this incident, many big
personalities from India have asked to make ‘domestic servers’ because if there
will be domestic server then the data will be considered according to the laws
of India and not of some other country. In 2011 the instructions for Cyber Cafe
Rules were advised under the Information Technology Act. These Rules, in
addition to other things, require Cyber Cafe’s to hold the accompanying points
of interest for each client for a time of one year: subtle elements of
distinguishing proof, name, address, contact number, sexual orientation, date,
work station recognizable proof, sign in time, and log out time. These points
of interest must be submitted to an indistinguishable organization from
coordinated, on a month to month basis. Cyber Cafe’s should likewise hold the
historical backdrop of sites got to and logs of intermediary servers introduced
at the digital bistro for a time of one year. In addition, Cyber Cafe’s must
guarantee that the segments between work spaces don’t surpass four and half
feet in range from floor level. Last one, the digital bistro owner is required
to give each related record, enlist, and data to any officer approved by the enrollment
office on demand.







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