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Everyday we are confronted by motivation; a driving force to what we desire from life. As an example, if we are hungry, what we are driven towards is to eat. The Intrinsic Motivation theory helps us understand what motivates or drives us and if we are hungry, to eat. People are motivated by their belief systems. In 2016, Schunk viewed intrinsic motivation as a type of motivation driven by a need to engage in an activity for no other reason or reward, except to engage in the task itself.

There are several factors found in the intrinsic motivation theory that prompts various motivations to meet our needs. A person driven by intrinsic motivation prefers the sole act of doing the activity merely for the pleasure of doing the act. This is their satisfaction. The outcome of the act results in meeting their basic need to define a purpose and enjoyment derived from undertaking a challenge. Intrinsic motivation enhances self-growth and fulfills their desire or passion such as mastering the violin. It also effects a need for recognition where a person feels satisfaction from the appreciation of others from their accomplishments (Schunk, 2016).

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Video games are often challenging as players compete to win or to make some type of achievement. In a business world, sales people compete against each other for recognition, high achievement and monetary awards; all driven by intrinsic motivation. Self-growth literature is a multi-million dollar market as people search for ways to better themselves.

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