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How to
Create a Personal Brand and Get Noticed 
Secrets Behind the Sucessful bloggers Personal Blog


Kissmetrics is a corporate blog. I don’t own it; I raised venture
capital. Crazy Egg isn’t a personal blog either. With Quick Sprout I ended up
creating a business around it, and then I’m like you know what, I want a
personal blog that sticks with me for life. Funny, Neil Patel turned into Neil
Patel Digital which is my agency, so now I don’t have a personal blog anymore.
But most people don’t know if they want a corporate blog or a personal one. And
here’s the mistake that I learned. If you want to sell a company, you’re better
off creating a corporate blog. If you’re a serial entrepreneur and you want to
tap your audience because you keep creating businesses in the same niche,
you’re better off with a personal blog because you can keep building up that
business. Or on the other hand another business, and after that once it gets to
a nice size and it’s self-maintainable you can do other showcasing channels or
develop its blog. I’m a major devotee that an individual blog for serial
business visionaries is something that everybody needs to have; it’s more
imperative than a corporate blog. That’s how I got my start. I didn’t want to
create a blog. I resembled I need a place where I can continue onward and
showcasing to the gathering of people. The worldwide advanced publicizing
business is multi-billion if not many billions, isn’t that so? I don’t know
what the exact number is, but Spend is over probably $100 billion a year. It
gets down to how big the market is. Because you’re never going to take 100% of
it, you’re only going to take a fraction of it. And for me, if I got 1% of the
digital marketing industry, I wouldn’t care, I’m rich, I’m a billionaire,
right. And I’m not doing this for money. I want to create the largest marketing
technology company in the world. I don’t have a goal for what I want to buy, I
don’t care for homes or cars, and you know that. For me, I want to create the
biggest company. And it’s kind of like a sport in and of itself, it’s the
scoreboard, and I want the highest score. I don’t have a company I’ve created
that’s in the billions yet. You know, there’s a lot of companies like Adobe
where they have marketing components, and they’re bigger. When you look at
Google, they are focused on marketing; they’re $700 billion, Facebook is $500
billion I think currently. Either way, they’re all large corporations. I have a
long way to go. “What’s more, that is the reason I developed the Neil
Patel crowd since I’m like if I can build this big community of marketers, I
can keep going after them. See everyone talks about Instagram and Facebook,
Pinterest, but you know what, Facebook changes their algorithm and then you’re
in trouble, and then you get half the traffic. Same with YouTube, same with
Instagram. With my blog and my audience, it’s my email list, I control it.
Yeah, sure, maybe I’ll get a little bit less traffic because Google adjusts
their algorithm. Or Facebook adjusts something. But I’m still in control. It’s
my platform; no one can shut me down the next day. And that’s why everyone
should create a personal blog and start a personal brand. The way to build your
brand is simple. You have to grind. Three years of writing amazing content, and
then just going out there and trying to outrank everyone. And it was a really
simple process; I went to SEM Rush, I typed in every single competitor, I
looked at their most popular content. It shows it by traffic. I took those
articles, and then I put them into ahrefs, and I sorted them by which ones had
the least amount of backlinks, and I wrote better versions of all of them. And
that’s how my traffic grew. “Because I’m waiting, these are articles that
get the most traffic, yet they are the least competitive because people barely
built any links from, let me just go and write better versions of them that are
updated and more thorough. After years of doing that, that’s how you get a lot
of traffic. My buddy Mike, who runs Dr. Axe, did a similar strategy, and that’s
how they got to over 20 million visits a month. “So by building an
individual brand, building devotion, it’s simpler to inspire individuals to
return and construct an enormous gathering of people.”

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