In today’s society, fashion comes with a liability of the suffering and the agony of an animal. For centuries, people have worn fur coats to withstand the cold of the winter and to survive. Now they are seen as fashion accessories and fashion trends without the thought of who had to undergo an excessive amount of pain to make it. Today’s society makes this material as a form of prosperity and extravagance. Would fur coats still be an icon to fashion if people knew how they were manufactured? These animals are skinned for their fur while still conscious. Many animals such as chinchillas, foxes, minks, rabbits, beavers are skinned with the intention of fur coats and other fur goods. Many of these animals endure horrendous pain and are only seen as luxurious variables for their coats and are often thrown away like trash. Designer brands like Louis Vuitton and Yves Saint Laurent (YSL) use and sell real fur that is transported from Asia. Although countless well-known designer brands retail fur, animal skinning is often practiced in China and should become prohibited because it is improper and brutal. China is the largest fur industry, therefore “there are no penalties for abusing animals on fur farms in China, which is the world’s largest fur exporter, supplying more than half of the finished fur garments imported for sale in the United States.” (PETA). China greatly benefits from fur skinning because there is no forfeiture for torturing and abusing animals in fur farms. This makes China a consequential amount of money on their retails when they sell to luxurious designers. Fur coats are sold for a tremendous amount of cash–about a thousand of dollars a piece– are bought as a product of luxury. With China allowing animal skinning to be legal, the process of animal cruelty will not stop. The process of animal is very gruesome. “When the fur is finally peeled over the animals’ heads, their hairless, bloody bodies are thrown onto a pile of those who have gone before them. Some are still alive, breathing in ragged gasp and blinking slowly. Some of the animal’s hearts are still beating five to 10 minutes after they are skinned” (PETA). PETA is an organization that strives to stop animal cruelty has horrific, graphic videos that show how these animals are handled. Most of the animals are treated in the same way. The animals are electrocuted, gassed, and beaten prior to the skinning process. At this point, they will be paralyzed during the process of their fur being skinned. Shooting the animal to access the fur is not effective as it damages the coat and it is more expensive, therefore the only effective option would only be to make the animal suffer while it is alive and conscious. An immeasurable amount of animals are killed yearly for people’s sensual needs. Using fur today is no longer a substantiality to keep warm but rather to make a statement. Fur is more usual now than it was back then. It is worn in fashion runways and countless of celebrities wear it. Thus so, the demand for fur coats will rise. In addition, “endangered and threatened species are also illegally poached and traded for their skins, contributing to the extinction of species such as tigers, leopards and ocelots”. At times, designer brands modify the label of the type of fur they retail.Some may argue that eating meat is deceptive, but refuse to wear animal coat. This argument is rational, however, people should distinguish what the asymmetry between killing an animal for its fur and slaughtering it for its nourishment. The practice differs from one another. When the animal is being slaughtered for its fur, it is not unconscious in the process of fur skinning. The reason why the animal is skinned alive is that the coat is much more accessible to remove rather when it’s dead. If people were more aware of how their variables are made, they would comprehend that their egotism isn’t worth an agony of an animal. There are other insulators to keep warm that does not have to involve animal fur. When designer brands promote fur coats, it becomes socially acceptable for society to use fur. However, an animal’s excruciating pain should not be overlooked for one’s material needs.