India which was primarily
considered as an agricultural economy, it is developing at very fast rate and
now India as world’s largest pool of scientist, engineers , doctors and experts
in every field. The divide between rural and urban India is created due to
evolution of information and communication technologies (ICTs) revolution in
India. Well-educated people and companies enjoys the benefits of ICTs but these
technologies are not affordable and accessible to majority of Indian
population. The divide is even widen by the disparities in income level ,
gender and social class which plays major role in determining who can and who
cannot use these technology. In 1990, India has been liberalize and there was
steep increase in privatization and Globalization despite all this development
their accessibility was hindered by language barrier, lack of local content in
application. But now scenario has changed a lot, rural areas in India is
developing rapidly. According to a report submitted by Francis Kanoi, a marketing
research firm, “Contrary to the perception that Direct-to-Home (DTH) television
technology is an urban or a metro phenomenon, 70 per cent of its DTH
subscribers reside in rural areas and towns with a population under a million.
And major metros like Delhi or Mumbai contribute only 2-3 per cent to the
overall DTH subscriber base of 13.2 million”. The market leaders in rural areas
are DD’s direct plus DTH, Dish TV and while in metro area the leaders are TATA
SKY and Dish TV. The states which provides highest number of DTH subscription
which contributes over 6.4 million DTH connections are Rajasthan, Goa, Uttar
Pradesh, Maharashtra and Punjab. As DTH gives most variety of programs to
choose from according to the requirements, it is become the most popular preferred
brand in rural India.
Radius of Digitalization of
Indian radius of digitalization
is a core concept of development aspect. Despite india has huge population of
1.2 billion, only 30 crore people have access to smartphones and rest of the
people have not much access to the digital world. Most of the population who
has access of the digital world stays in urban areas and small portion of the
rural population has access to the digital world. The rural areas not only fall
short in access but also understanding to the digital world. Government has
launched various policies and program to educate the rural population towards
the digital world.
Despite government efforts to
digitalization India ranks 91ist position in readiness towards digital market
while India ranks 68th position in 2013. Thus, this statistics
proves that India is not doing well in its goal towards digitalization.one of
the main reasons for this failure is most of the Indian citizens are unware of
the various policies and programs of digitalization.
Some of them are as fallows
has introduced soil health card for the farmers
has set up SMS based mid-day meal app for all the government schools.
has introduced women safety app called Nirbhaya.
The changes that have and are
The current Modi government is
working very hard to change the current scenario. They are more focusing on
providing digital access to the rural people. By providing access to
digitalization to rural population the government’s aim of digital India would
be much easier to achieve. For the achievement of this goal the citizens and
the government must work hand in hand. The government’s moved of demonetization
has moved huge crowd towards digitalization. People who are not familiar to
digital platform see it as major burden as they have to go through digital app
like paytm and e banking for their day to day activities.