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It is extremely important to have a dedicated website for your small business.  If you don’t, you may be falling further behind your competition.You may have held off because you felt like it was an unnecessary expense, or that it is not needed, or that you’re simply going to build a fan base on Facebook, or you’re going to share small bits of content on other social media platforms. But without a central digital home, you’re missing an incredible opportunity to engage and connect with your customers and potential customers.  After all, your customers ultimately will want to learn more about your company’s products and services, and a dedicated website will help them do so.Today, we’ll share some tips to help you create an awesome website. Keep the design simple, fresh, and uniqueYour website reflects your brand. It’s the first impression a first time visitor will form when they visit your site. Does your website answer the questions of who you are and what you do? Tip: Make sure that you have professional logo design. Particularly on your homepage – but also on every page, you’re trying to persuade the user to take some action, which is called a “call to action” (CTA).  What is a “call to action”?  What action do you want the user to take? A call to action provides…    Focus to your site    A way to measure the success of your site    Direction for your usersYou want to make sure to create a prominent “call to action” button.Your website mush showcase your products and servicesYou’re selling a product or service. Make sure that you clearly showcase what product or service your small business provides on your homepage. You have only a few seconds to make a first impression and you should make sure that the impression you make is professional.Make sure that your site easily accessibleSome visitors may have slower internet connections, and this will affect their impression of your site. Organize your site. You want to provide a better user experience.Search engines prefer websites that are properly organized. People also prefer good organization.  When your prospective customers visit your site, they’re typically looking for specific information. They’re rarely going to read entire pages – they’ll skim headlines and small portions of text and look at  a few photos or graphics. Your content is importantSearch engines index sites based on the quality of content. The more content on your site, the more attractive your site becomes for search engines.People also like content. In fact, poor content can quickly cause a visitor to leave your site. You do not want that.Choosing a good domain name is importantYour domain will communicate important information to your visitors.  A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. A domain name adds credibility to your small business. Don’t forget search engine optimization (SEO) and search engine marketing (SEM)Search engine optimization (SEO) and/or search engine marketing (SEM) campaigns can provide great leverage to small businesses and should not be ignored. Use a responsive designResponsive web design allows you to have a single website that automatically fits the screen size of the device on which it is being viewed. This means that you have just one website that looks equally well on all types of devices. Mobile devices are accounting for an increasing percentage of web traffic so it is important to engage potential customers on their mobile devices as well.  

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