Site Loader

Reasons for Downfall of NOKIA&Suggestions to Improve Market SharePrepared for Rajeev SuriCEO Nokia OrganizationPrepared byMuhammad Faizan AbuzarMarketing ManagerJanuary 14, 2018  Letter of Transmittal                                                                                        January 14, 2018To:               Rajeev Suri, CEO Nokia OrganizationFrom:          Muhammad Faizan Abuzar, Marketing ManagerSUBJECT: Reasons for downfall of NOKIA and suggestions to improve market shareOn January 5, 2018, Mr. Rajeev Suri asked to submit my recommendations to improve the current situation of NOKIA after the downfall of it. The report is now finished and attached to this cover memorandum.My recommendations to improve the current situation of Nokia is to change according to the customer’s requirement. Because if customers are satisfied only then Nokia will get back to the position where it used to be.The conclusion made by me after the intense hard work of past one month. I personally met a couple of people who used to use Nokia but now they have moved on to some different companies products. The main reasons I got were very clear. People want to have more friendly phones they are more conscious about software as compared to hardware. They want to have android on their phones. They want more battery life with quality software. I thank them all who help me to create this report.For you additions questions, I personally want to meet your team for some time if you have. It will be an honor for me.I want to thank you for giving me the opportunity to let me contribute helping the company. ContentsLetter of Transmittal    2Abstract    4CHAPTER 1: INTRODUCTION    51.1 About the NOKIA:    51.2 startup of NOKIA:    51.3 Current Situation:    5CHAPTER 2: BACKGROUND    52.1  HISTORY:    52.2  STARTUP IN TELECOM:    5CHAPTER 3: RISE OF NOKIA    63.1 Nordic Mobile Telephone Network:    63.2  MOBIRA SENATOR:    63.3  MOBIRA TALK:    63.4  MOBIRA CITY:    63.5 GSM TECHNOLOGY:    63.6  N SERIES:    63.7  KING OF MOBILE WORLD:    6CHAPTER 4: DOWNFALL OF NOKIA    74.1  ANDROID ENTRY:    74.2 APPLE IOS ENTRY:    74.3  COMPETITORS:    74.4  SYMBION MARKET CRASHED:    74.5  FAILURE OF LUMIA SERIES:    74.5  ACQUIRED By MICROSFT:    8CHAPTER 5: Suggestions to Improve Market Share    85.1 BE IN THE POWERFUL ECOSYSTEM:    85.2 KEEP AN EYE ON COMPETITORS:    85.3 PROVIDE WHAT CUSTOMERS NEED:    8Conclusions:    9References:    10Abstract             Nokia is a company which produces mobile phones. It was not started as Nokia but as a paper factory in 1865. After that, it opened 2 other branches which produced electricity and hydropower. Then after some time, they all merged into one company named as Nokia which started producing cellular mobiles phones like Mobira Senator, Mobira talk Man, Mobira City and other GSM technology mobiles. It also launched its mobiles for gamers and N series mobiles. In 2001 Nokia was the king of the mobile industry. In 2008 first version of Android 1.0 was launched and became very popular. All other mobile companies like Samsung, Sony, and L.G used Android in their mobiles but Nokia did not use it. Nokia relied on its own operating System which was known as Symbian. By the end of 2011, there were thousands of Android app developers and apps but Nokia was there without any progress in its Symbian OS. Even at that time Nokia did not move to Android and kept to use its own operating system. People started liking Android more than Symbian, as a result, there was the very low sale of Nokia handsets in the market and other companies like Samsung, Sony made their roots strong in this industry. At last CEO of Nokia had to sell Nokia to Microsoft. CHAPTER 1: INTRODUCTIONThis chapter is going to provide the briefing of Nokia that how it started and what is current situation of it.1.1 About the NOKIA: Nokia is a company which produces mobile phones. It used to have a name in mobile market so over the top.it produces quality mobiles which were liked by its users very much and their market sale was high enough.1.2 startup of NOKIA:Nokia did not start as Mobile Phone Company but it was started as a paper factory in 1865 and after some time it opened its 2nd branch near Nokianvirta River that was the reason they changed their name to Nokia. This branch produced electricity at that time. They opened their 3rd branch after some time which worked in hydropower. After sometime these three companies merged to make a new company known as Nokia and started producing cellular mobiles networks.1.3 Current Situation:Currently, Nokia is not in the top sellers but it is trying to come back. They have now moved to Android Operating System.CHAPTER 2: BACKGROUNDThis chapter is going to provide the briefing on Nokia’s history that how it was started and how it moved itself to telecom. 2.1  HISTORY:Nokia is a company that produces mobile phones but it was not started as a mobile company it was started in 1865 as a paper factory. After that, it opened 2 other branches which produced electricity and hydropower. Then after some time, they all merged into one. Company named as Nokia which started producing cellular mobiles phones. 2.2  STARTUP IN TELECOM:As soon as Nokia formed it made its first network known as Nordic Mobile telephone network. This network joined four cities Denmark, Sweden, Finland, and Norway. After the success of this network Nokia world’s first car mobile named Mobira Senator which weighted 10kgs. Soon after the success of Mobira senator, it launched Mobira talkman which was easier to carry as it weighted only 5kgs. After it, they launched Mobira city man which was only 900g only and was very popular.  By the end of 1996, Nokia was unstoppable as it already has launched its GSM mobile, 6100 series, 9000 communicators for gamers and n series.CHAPTER 3: RISE OF NOKIAThis chapter is going to provide the briefing of Nokia that how it achieved the success and name in the market.3.1 Nordic Mobile Telephone Network:Nordic mobile telephone network was specified by Nordic telecommunications administrations it was opened in October 1st, 1981. It was mainly created to join Denmark, Sweden, Finland and Norway. Its first phones were designed to be attached on trucks with the keyboard on driver’s seat. It was a great success but as we know at that time the biggest problem was battery. But still it was a great project which encouraged Nokia to go for more.3.2  MOBIRA SENATOR:    Mobira senator was the first portable mobile phone by Nokia. It weighed 10kg. It looked like a big box with a handle on it. People can carry it from one location to another one. There was a keypad on its front. The main problem was its weight. 3.3  MOBIRA TALK:After Mobira senator in 1984, they launched Mobira Talkman to overcome the problem faced in the previous mobile that was weight. It weighted only 5kg and was easier to carry with yourself. 3.4  MOBIRA CITY: In 1987 Nokia came up with a new mobile called Mobira Cityman and it was one of the greatness success by Nokia as they have almost overcome the problem of weight. It was only 760 gram. It was most easy to carry it with you. The real success of Nokia started just after Mobira Cityman 900. 3.5 GSM TECHNOLOGY:    Nokia 1011 was the first GSM technology based mobile introduced by Nokia. Its compatible networks are GSM 900. It was sold by the name Mobira Cityman 2000.  It had a monochromic LCD and an extendable antenna. The memory can store 99 phone numbers. The phone was even able to send and receive SMS.3.6  N SERIES:Nokia N Series was a great success by Nokia. These mobiles were present between 2005-2012. They used Symbian operating system. They also introduced front and rare cameras in this series. They were sold without any advertisement their customers were so much relied on Nokia sets as they were very powerful in all aspects.3.7  KING OF MOBILE WORLD:After this much success Nokia became the king of mobile world till 2008 and have more than 50% hold on mobile market no other mobile can compete this beast which have grown so much string roots in the industry of modern mobiles.CHAPTER 4: DOWNFALL OF NOKIAThis chapter is going to provide the briefing that how Nokia lost their name in the industry and lost the game.4.1  ANDROID ENTRY:Nokia began to lose the game when Android entered the mobile market. Android was so easy attractive powerful that no other mobile operating system can defeat it. It gave opportunities to local people to create and add their applications to android play store. In no time there were thousands of Android phone applications developers and same case with the number of applications. Customers were attracted very much by android and started buying the android phone, on the other hand, Nokia did not move its mobiles to android but the kept using their Symbian operating system. 4.2 APPLE IOS ENTRY:Along with android apple also started getting fame due to its IOS which provides the highest security to its customers. Also, it has created its own ecosystem in which thousands of developers took part and there where a great no of applications.4.3  COMPETITORS:By the end of 2009, Nokia was not the only company selling mobiles. It got many strong competitors like Samsung, Sony, and L.G etc. All the above they all used android on their mobiles which attracted people very much. But Nokia did not change itself and keep using that Symbian operating system.4.4  SYMBION MARKET CRASHED:As there were thousands of Android and IOS mobile applications developers that made the android and IOS strong in the industry on the other side there were very less Symbian application developers so they have a very low number of applications. So that was the reason Symbian market crashed badly and there the name of Android and IOS everywhere. 4.5  FAILURE OF LUMIA SERIES:By the 2011 Nokia realized that Symbian Operating system could not stand anymore so they thought to build a new ecosystem apart from Android. They contracted with Microsoft and used their windows in Nokia. But again the problem remains the same the mobile windows applications developers were not increased as they expected. Once again they failed to stand in the market with their own operating system.4.5  ACQUIRED By MICROSFT:Stephen Elop was the CEO of Nokia in 2012 when he realized that it’s too late to maintain the company anymore he sold it to Microsoft in 7.2 billion $.  At that time Nokia was totally crashed a 50 billion $ worth company was sold only for 7.2 billion dollars.CHAPTER 5: Suggestions to Improve Market ShareThis chapter is going to explain that what steps should be taken to get back the market share. 5.1 BE IN THE POWERFUL ECOSYSTEM:Nokia should not create its own echo system in the current situation. It should go with the flow of currently working ecosystem of Android. It is not the time to take any of further risks.5.2 KEEP AN EYE ON COMPETITORS:Nokia should keep an eye on its competitors that what they provide to the customers. Also, they should compare their prices with the prices of their competitors.5.3 PROVIDE WHAT CUSTOMERS NEED: Nokia should satisfy its customers. It should keep in mind what is the need of customers. If they keep going using their own operating system regret will be a must fate of Nokia. It should move on to Android.Conclusions:Nokia is a company which produces mobile phones. It was not started as Nokia but as a paper factory in 1865. After that, it opened 2 other branches which produced electricity and hydropower. Then after some time, they all merged into one company named as Nokia which started producing cellular mobiles phones like Mobira Senator, Mobira talk Man, Mobira City and other GSM technology mobiles. It also launched its mobiles for gamers and N series mobiles. In 2001 Nokia was the king of the mobile industry. In 2008 first version of Android 1.0 was launched and became very popular. All other mobile companies like Samsung, Sony, and L.G used Android in their mobiles but Nokia did not use it. Nokia relied on its own operating System which was known as Symbian. By the end of 2011, there were thousands of Android app developers and apps but Nokia was there without any progress in its Symbian OS. Even at that time Nokia did not move to Android and kept to use its own operating system. People started liking Android more than Symbian, as a result, there was the very low sale of Nokia handsets in the market and other companies like Samsung, Sony made their roots strong in this industry. At last CEO of Nokia had to sell Nokia to Microsoft. References:•    http://www.bgr.in/news/a-brief-history-of-nokia-from-a-paper-mill-to-the-worlds-biggest-mobile-company-to-being-acquired-by-microsoft/ Accessed 15 January 2018

Post Author: admin

x

Hi!
I'm Erica!

Would you like to get a custom essay? How about receiving a customized one?

Check it out