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Research Objectives

This proposed PhD will investigate the representation of todays fashion, focusing particularly on sustainability based new work, in order to answer the following research questions:

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How has globalisation, and an increasing centralisation of power altered the perception and identity of fashion both inwardly and outwardly?

How do the values of consumption attributed to the world by capitalism differ from those attributed pre-capitalism?

What is the relationship between conception of consumption and sustainability?

Are there ways to localize global markets?

How can we better address fashion thru social conciousness?

What makes a piece of cloth timeless and is there a particular practice that can prolong the useful life of a garment?

Could synthetic biology be a transferational technology able to pace the way to a greener society?
How will the creation of genetically engineered organisms designed to fulfil our material needs impact on our fashion and textile production methods and design tools?

Clothing is a necessity for human survival. It provides physical protection against the elements and bodily injury. Clothing is also an integral part of our self-image, a means of consciously or unconsciously expressing ourselves and communicating with others (Cunningham & Voso Lab, 1991; Damhorst, Miller-Spillman & Michelman, 2005) . Wearing clothes is to give people the chance to become more human. Its is a way to decorate ourselves. A layer of augmentation to represent our personality. It is the skin we choose. before we set out what changes need to happen, let us first look broadly at the the way in which our clothing is made today, how it came to be made in this manner and what big problems have resulted from the way the fashion industry works.
For the past decade, apparel companies have seen rising costs, driven by rising labour, raw material and energy prices. yet despite the higher cost of making clothing, the price consumers pay is cheaper than ever before. This is why production is regularly shifted to lower cost countries (mckinsey 2015). As a society, we consume 400% more clothing today than we did just 20 years ago (Forbes, 2014 ). We have to come to an understanding of our distinct sources and that we can not keep forcing the cheap labour and exploiting our natural recourses forever. Eventually, they will run out. 
Before we set out what changes need to happen, let us first look broadly at the the way in which our clothing is made today, how it came to be made in this manner and what big problems have resulted from the way the fashion industry works.

For the past decade, apparel companies have seen rising costs, driven by rising labour, raw material and energy prices. yet despite the higher cost of making clothing, the price consumers pay is cheaper than ever before. This is why production is regularly shifted to lower cost countries (mckinsey 2015).
Waste is going to be one of the next biggest problems for the fashion and textiles industry. Last year the worldwide consumption of textiles reached about 73 million tonnes and is expected to grow at nearly 4% annually through 2025 (APIc 2014), yet only 20% of textiles are recycled each year around the world (Soex presentation at Textile exchange conference 2014).
If we take fashion as a complex, multi-dimensional form of knowledge and as a technology of garment mass production we can say that globalisation and the inevatible centralisation of power have pushed the industry to unsustainable ways. The term ”global” is directly associated with globalization, and it has been increasingly used in the reference to new forms of attachments and identity formations (Arnett, 2002; Mlinar, 1992, Norris, 2000). ”Global” means relating to the globe, especially as an entirety” (Webster’s, 1961, p.352) and is synonymous with “universal,” “worldwide,” and “cosmopolitan” (Merriam- Webster’s inline thesaurus, 2005)
However, public is still not aware that fashion industry is the second biggest abuser to the nature after oil industry. We want to see fashion in positive correlation with societal behaviour which is not in conflict with our natural resources. We want fashion to become a good force to humanity.

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