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Starbucks Coffee Company was created in 1971 at Seattle’s Pike Place market called Starbucks Coffee, Tea & Spices – Starbucks Coffee, tea and spices by Zev Siegl, Jerry Baldwin and Gordon Bowker. The CEO is Howard Schultz. In 1983, during a trip to Italy, Howard was very impressed by Italian cafés, where they provided a place for conversations and a relationship between customers and coffee was created, so he wanted to bring this tradition to the United States. UU. the owners did not accept his ideas, so he created his own company, which was a great success and in 1987 he bought Starbucks and became the company’s CEO and began to expand it, first in the United States. UU. and then in the whole world.Its goal is to sell the best quality coffee, so they explore different coffee plantations in Latin America, Africa and Asia to find the best quality coffee seeds. As of March 30, 2014, Starbucks had 20,519 stores worldwide (Starbucks Company Profile, 2014) serving millions of customers in over 70 countries, demonstrating the company’s adaptability and success. The name of Starbucks is inspired by Moby Dick, which evokes the romance of the high seas and the maritime tradition of the first coffee merchants. It’s called Starbuck, the first Moby Dick officer. Originally the founders intended to name the “Pequod” coffee after the whaling of Ahab, but then thought it would not be as attractive. At the center of the brand is the Starbucks siren. The two-tailed mermaid with naked breasts is designed to be seductive like the coffee itself. It is based on an old 16th century Nordic woodcut. He started to be brown and then turned green because the CEO thought it was more attractive. They offer more than 30 different types of roasted coffee, prepared in different ways with caffeine and Tazo®-free drinks and teas, some confectionery products (such as biscuits, muffins or some specific things in the case of Portugal). Starbucks offers the confiscation of coffee machines, several lines of products and premium chocolate, a variety of coffee mugs and accessories and gifts for music CDs. They also produce fresh food: sandwiches, salads, sandwiches, biscuits, cakes, muffins, etc. Frappuccino® Starbucks, Starbucks DoubleShot®, Starbucks® Iced Coffee, Tazo® Tea,

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