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The definition advertising is This starts with research and development, before
a product is actually produced. In this stage the business will try to
determine what customers want and develop something that is better than
anything already out there. Apple spent a long time developing the iPad
making sure it was better than anything already released. Apple also offers a
service alongside the product iTunes. These combine to from apple’ product
must link to the brand.

The sales promotion is the advantages. Sales promotion is the process of persuading a potential customer to
buy the apple product. Sales promotion is designed to be used as a short-term
tactic to boost sales it is rarely suitable as a method of building long-term
customer loyalty because the buy the product and  see how good they are also Some sales
promotions are aimed at consumers. Others are targeted at intermediaries and
at the firm’s sales force.one example at the end of summer holidays they
promoted there new iPad to college students and a free set of beats if you
brought it  
 

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 Personal selling is where businesses use
people the sales force to sell the product after meeting face-to-face with the customer. The
sellers promote the product through their attitude, appearance and specialist
product knowledge. They aim to inform and encourage the customer to buy, or
at least trial the product and also A customer can get advice on how to apply
the product and can try different products. Products with relatively high
prices or with complex features are often sold using personal selling.
 

The Public relations covers a broad series of activities
where a business manages its relationships with different parts of the
public, e.g. customers, the media, local communities, suppliers, employees
and investors.

Public relations cover a broad series of activities
where a business manages its relationships with different parts of the
public, e.g. customers, the media, local communities, suppliers, employees
and investors.

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